“The education aspect is important to me and this piece adds a different dimension of value.”
Byron, New York
“I enjoy spending time with my wife cooking together and preparing new culinary experiences. We love to try new pairings with our wine journey.”
James, Evanston IL
“I signed up because it looks fun and I’m not confident when selecting wines, this is wine 101 for me.”
Luca, Los Angeles
We believe that wine is for everyone
That’s why we tailor every piece of our experience to our individual members – from our curated selection of international wines, to our approachable wine education, and our personalized concierge service.
Everything is designed with you in mind.
We love wine and we work to share that love with our members
Created by two MIT grads with a passion for wine
The idea for Bright Cellars came to us in 2013 after graduating from MIT. We were craft beer and cocktail connoisseurs, but realized we didn’t know the first thing when it came to wine. We were facing a vast and complex market that felt unapproachable. In our quest to learn more about wine and our own palates, we came up short.
We created Bright Cellars and the Bright Points algorithm to fill this gap – allowing us to not only deliver excellent wine to our members, but also give them the added bonus of learning about their own tastes.
We founded Bright Cellars with the belief that wine is for everyone.