“The education aspect is important to me and this piece adds a different dimension of value.”

Byron, New York

“I enjoy spending time with my wife cooking together and preparing new culinary experiences. We love to try new pairings with our wine journey.”

James, Evanston IL

“I signed up because it looks fun and I’m not confident when selecting wines, this is wine 101 for me.”

Luca, Los Angeles

We believe that wine is for everyone

That’s why we tailor every piece of our experience to our individual members – from our curated selection of international wines, to our approachable wine education, and our personalized concierge service.

Everything is designed with you in mind.

Core Values

We love wine and we work to share that love with our members

See our careers page

Created by two MIT grads with a passion for wine

The idea for Bright Cellars came to us in 2013 after graduating from MIT. We were craft beer and cocktail connoisseurs, but realized we didn’t know the first thing when it came to wine. We were facing a vast and complex market that felt unapproachable. In our quest to learn more about wine and our own palates, we came up short.

We created Bright Cellars and the Bright Points algorithm to fill this gap – allowing us to not only deliver excellent wine to our members, but also give them the added bonus of learning about their own tastes.

We founded Bright Cellars with the belief that wine is for everyone.

Richard Yau
CEO & Co-founder

Joe Laurendi
CTO & Co-founder

Wine, meet data.

Providing our members with wine that's not just excellent, but also personally matched to their palates takes a special set of expertise. Our data engineers work with our in-house sommeliers to sample and score wines on a tasting rubric that our algorithm uses to match you with wine you're sure to love.

We're experts in all things wine

Wine tasting is nuanced and dynamic. Luckily, we have the in-house expertise to handle the ins and outs of complex flavors, new styles, and little-known regions – all to deliver excellent wine to your door.

Courtney
Hill

Certified Sommelier
The Court of Master
Sommeliers

Certified Cheese
Professional
American Cheese
Society

Courtney discovered their passion for wine & cheese while studying hospitality & tourism in the Bay of Naples during a semester abroad. Those months were spent touring vineyards on the slopes of Mt. Vesuvius, making friends with the staff at the local wine bar, and eating their body weight in cheese, pasta, and gelato. After joining the team at Bright Cellars, Courtney achieved certifications as a Sommelier and a Cheese Professional, and uses that knowledge to help our members on their own wine journeys to discover wines they love.

Mark
Castaldi

Sensory Analysis
Certification

Wine Production
Fundamentals Certification

Viticultural Practices
Certification

Mark Castaldi is a seasoned wine professional with over 25 years of experience in the industry. He has a Masters Degree in Agricultural Economics and Wine Business Management from Washington State University, with certifications in Sensory Analysis, Wine Production Fundamentals, and Viticultural Practices. At Bright Cellars, Mark puts these unique skills to work seeking out incredible wines from across the country and the world for our members. Using his Sensory Analysis training, finely-tuned palate, and years of experience Mark samples and scores wines for taste attributes that our algorithm uses so that when your wine arrives at your door it is perfectly matched to you.

We're here for you

Our expert Concierge team is uniquely qualified to handle your wine-related questions. In addition to being obsessed with customer service, we offer intro sommelier training to our staff. That way, they can talk-the-talk and drink-the-drink.

Join our team

Do you have a passion for wine and delivering an excellent customer experience? Check our our latest job offerings

Careers