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Couple drinking wine

“The education aspect is important to me and this piece adds a different dimension of value.”

Byron, New York

Man preparing food with a glass of wine

“I enjoy spending time with my wife cooking together and preparing new culinary experiences. We love to try new pairings with our wine journey.”

James, Evanston IL

Woman drinking wine

“I signed up because it looks fun and I’m not confident when selecting wines, this is wine 101 for me.”

Luca, Los Angeles

We believe that wine is for everyone

That’s why we tailor every piece of our experience to our individual members – from our curated selection of international wines, to our approachable wine education, and our personalized concierge service.

Everything is designed with you in mind.

Core Values

We love wine and we work to share that love with our members

Created by two MIT grads with a passion for wine

The idea for Bright Cellars came to us in 2013 after graduating from MIT. We were craft beer and cocktail connoisseurs, but realized we didn’t know the first thing when it came to wine. We were facing a vast and complex market that felt unapproachable. In our quest to learn more about wine and our own palates, we came up short.

We created Bright Cellars and the Bright Points algorithm to fill this gap – allowing us to not only deliver excellent wine to our members, but also give them the added bonus of learning about their own tastes.

We founded Bright Cellars with the belief that wine is for everyone.

Richard Yau
CEO & Co-founder

Joe Laurendi
CTO & Co-founder

We're experts in all things wine

Wine tasting is nuanced and dynamic. Luckily, we have the in-house expertise to handle the ins and outs of complex flavors, new styles, and little-known regions – all to deliver excellent wine to your door.

Join our team

Do you have a passion for wine and delivering an excellent customer experience? Check our our latest job offerings