About Us
Leadership
-
Richard Yau
CEO/Co-Founder
-
Joe Laurendi
CTO/Co-Founder
-
Gretel Bubnik
Wine Director
-
Hillary Higbee
Chief of Staff
Richard Yau
CEO/Co-Founder
Richard graduated from MIT in 2010 and co-founded Bright Cellars in 2014. In between, he refined his entrepreneurship skills while helping NutraClick grow to $65M in revenue. During his time as Director of Business Development, he launched a subsidiary LLC where he secured over 200,000 subscriptions and drew $9M in revenue. When he's not pouring his soul into Bright Cellars, Richard loves to serenade his coworkers and play basketball.
Favorite wine quote:
Spilling your wine is the adult version of letting go of your balloon.
The best thing about working for a startup is:
Getting to work with smart, talented people who are also just great human beings. We're one in a million.
Joe Laurendi
CTO/Co-Founder
Joe graduated from MIT with a Masters in Computer Science. He was a TA for two algorithms classes and lead the organization of 6.470, an annual web programming competition. He prototyped a web-based securities trading platform at Broadway Technology, and after MIT he joined a social networking startup as an early employee. In his spare time, Joe loves to run and beat other Bright Cellars employees in foosball.
If I got to take a month long vacation I would go:
somewhere peaceful in the mountains -- a month in the Himalayas living amongst Buddhist monks would be perfect.
A unique wine pairing that is under-rated:
Wine and work.
Gretel Bubnik
Wine Director
Gretel is one of the few Bright Cellars team members who was born and raised in Milwaukee. She graduated from St. Norbert College and fell in love with wine during her semester abroad in Florence, Italy. When she's not putting her Sommelier Certification to good use while creating our newest wine brands, she's upholstering a piece of furniture, avoiding meat or searching for new vino to try!
Where is your ideal place to drink a glass of wine?
Home with my cat, Pesto, or at the office!
What's your favorite Bright Cellars memory?
Joe, our CTO, once sabered a Magnum bottle of Prosecco at the Bright Cellars Yankee Swap party, after two broken corkscrews and failed attempt with a pliers.
Hillary Higbee
Chief of Staff
Hillary grew up in Appleton, WI and is a graduate from the University of Wisconsin-Eau Claire. When she moved to Milwaukee in 2013, she never thought her dream job of sipping wine while surrounded by puppies would become a reality. Enter Bright Cellars, in 2016. When she's not at the office, Hillary enjoys relaxing on patios, perusing local thrift shops, and lounging with her dog, Vito.
Where is your ideal place to drink a glass of wine?
I once enjoyed a glass (plastic cup) of Champagne ($6 per bottle sparkling wine) on a plane en route to Fiji. The wine was pretty terrible, but the experience was unforgettable.
What's your favorite Bright Cellars fun fact?
Brian McClintic, Master Sommelier, once commented on an Instagram a few of us posted while studying for our Somm exams. My dining room table was in it. Still trying to stay humble despite the stardom.
-
Mark Cervellero
Vice President, National Sales
Mark Cervellero
Vice President, National Sales
Mark joined Bright Cellars in March of 2018 as VP, National Sales. He’s responsible for delivering sales volume and distribution targets on our dynamic brand portfolio nationwide. Prior to Bright Cellars, Mark worked at Constellation Brands for 15+ years, holding a variety of senior roles. In addition to his unmatched sales skills, he’s a Certified Somm and is WSET Advanced Certified with Distinction! Mark and his wife Karen reside in Royersford, PA with their three children. When he’s not coaching our team on sales, Mark enjoys coaching youth soccer, ice hockey, and quality family time.
What's your favorite custom Bright Cellars wine?
Obscura Petite Sirah
What's your favorite wine quote?
"Life is short, buy more wine."
Engineering & Data Science
-
Diana Wu
Lead Frontend Engineer
-
Dave Faber
Lead Software Engineer
-
Ryan Gahart
Senior Software Engineer - Data Science
-
Rob Maxwell
Lead Data Scientist
Diana Wu
Lead Frontend Engineer
Diana grew up in Kaohsiung, Taiwan. She attended National Cheng Chi University in Taipei, and Tong Ji University in Shanghai, where she majored in Finance. Diana found her enthusiasm for programming when she joined a student consultants training program in the NCCU computer center, which lead her to pursue computer science as a career. When she's not in the office, Diana loves to travel (she's visited 14 countries!) and enjoys experiencing new foods and new cultures.
What's the best thing about working for a startup?
Always being on top of new technology and using it to accomplish the tasks at hand. It's very likely to be given a task that you've never done before, and you have to solve the problem from scratch. I enjoy the process of being stuck at the beginning, to finally finishing a project at the end!
What's your favorite wine quote?
"I enjoy cooking with wine, sometimes I even put it in the food."
Dave Faber
Lead Software Engineer
Dave is a born and raised Milwaukeean who spent time in Australia and Madison before returning to his native MKE roots. He graduated from the University of Wisconsin-Madison with a Bachelor of Science in English and a Bachelor of Science in Computer Science, which he put to use at his internships with MilwaukeeJobs.com and PKWARE, Inc., before joining the Bright Cellars team. Dave loves spending time outdoors, cooking, and learning to play new instruments - particularly the mandolin - for his dog, Biscuit.
What's your favorite unique wine pairing?
Cinnamon Toast Crunch. Don't knock it till you've tried it.
What's your favorite Bright Cellars memory?
I was in the middle of doing my first assignment during my first week at Bright Cellars, and I got called in back because of an "important" meeting. It turned out to be a wine tasting.
Ryan Gahart
Senior Software Engineer - Data Science
Where is your ideal place to drink a glass of wine?
In front of a campfire.
What's your favorite Bright Cellars memory?
I first met the Dev. Team and a bunch of other Bright Cellars employees at the new office warming party. There was a bunch of wine and cheese to try.
Rob Maxwell
Lead Data Scientist
After years of working with data at tech companies in New York, Rob made the move to Milwaukee in 2019. He's adjusting to life in the Midwest by falling further in love with his hobbies of woodworking, electronics, travel and books.
What's your favorite thing about Milwaukee?
Milwaukee is a great combination of city and town- I can get around on public transport and walk to the grocery store, but yet there's never a wait and it's mad affordable.
What's your favorite Bright Cellars fun fact?
We have two caves in our office- only one of which is for wine
-
Tony DiPerna
Senior Software Engineer
Tony DiPerna
Senior Software Engineer
Tony grew up calling Milwaukee home, so he’s no stranger to everything the city has to offer. He began his professional career working for a startup, explored the corporate world for a while, and eagerly found himself back in the startup scene when he joined Bright Cellars. When he’s not behind the screen at BC, Tony can be found training for powerlifting competitions, playing video and board games with friends, or checking out new restaurants throughout the city.
What's your favorite thing about Milwaukee?
My favorite thing about Milwaukee is the food scene. There are so many good local restaurants that serve food you couldn't get many other places.
What's your favorite unique wine pairing?
I enjoy any wine with cheese and a good meatball su
Marketing & Design
-
Courtney Hill
Product Development Manager
-
Meghan Cook
Creative Director
-
Lizzie Tenant
Brand Marketing Associate
Courtney Hill
Product Development Manager
Courtney graduated from Johnson & Wales University in Providence, Rhode Island. When she's not studying to become Wisconsin's next Certified Cheese Professional or Certified Sommelier, she's playing with her giant Neapolitan Mastiff, Flora, planning incredible vacations, or crafting up delicious charcuterie boards for our team.
What's your favorite thing about Milwaukee?
It has to be the food - particularly the cheese curds. On poutine, deep fried with a side of ranch, topping my bloody mary...I'm not picky.
What's your favorite unique wine pairing?
My favorite pairing of all time is a glass of Ruby Port with some Gorgonzola and fig jam. Absolute perfection!
Meghan Cook
Creative Director
Meghan graduated from the University of Wisconsin-Madison where she completed a degree in Graphic Design and Entrepreneurship. When she's not creating works-of-art at Bright Cellars, you can find Meghan reading a great new book, exploring the city or playing fetch with her cat, Potato.
What's your favorite thing about Milwaukee?
I love the culture and history here. I'm a big fan of old architecture and this city is rich with it.
Where is your ideal place to drink a glass of wine?
Surrounded by friends. The place isn't nearly as important as the people you're with.
Lizzie Tenant
Brand Marketing Associate
What's your favorite thing about Milwaukee?
I've been in love with Milwaukee my whole life. This city is full of warmth, antiquity and magic. The joy of walking out of work and into the Third Ward every day can't be beat!
What's your favorite unique wine pairing?
Spontaneity and good company. The only thing better than a glass of wine is an unexpected one.
Finance & Operations
-
Courtney Severson
Director of Operations
-
Kimberly Borsheim
Director of Finance
-
Marge Frey
Operations Coordinator
Courtney Severson
Director of Operations
Courtney grew up in Rochester, Minnesota and laughs when people complain about the snow and cold we experience in Milwaukee, Wisconsin. She attended the University of Wisconsin - Madison, where she majored in Marketing, Supply Chain, and Environmental studies. When she's not at Bright Cellars HQ or relaxing at home with a good book, Courtney is most likely enjoying the outdoors with her adorable rescue dog, Chance.
What's the best thing about working for a startup?
I worked here for two weeks and pitched the company to investors - there aren't many jobs that would let you do that! Every day is different and every decision matters.
Where is your ideal place to drink a glass of wine?
At home with a great meal and a great group of friends.
Kimberly Borsheim
Director of Finance
Kim attended Marquette University and quickly fell in love with the city of Milwaukee. She spent the summer of 2017 living in Manchester, England for her husband’s job, before starting her career with Bright Cellars. Kim previously spent eight years working in the Audit Practice of a Big 4 Public Accounting firm in Milwaukee, and became a Certified Health Coach! When she’s not crushing the finance game at Bright Cellars, Kim enjoys traveling, going to spin, crew and TRX classes, and checking out new MKE bars and restaurants.
What’s the best thing about working for a startup?
The people! I didn't know what to expect and quickly realized that my co-workers at Bright Cellars are highly motivated, extremely bright, and a very welcoming group of people.
What's your favorite Bright Cellars memory?
Realizing that there would be wine and cheese set out every Friday afternoon in the office!
Marge Frey
Operations Coordinator
What's your favorite wine quote?
Life is what happens between coffee and wine.
Where is your ideal place to drink a glass of wine?
Hanging out with friends, preferably outside on my front porch, but as long as I am surrounded by my favorite people, I’m happy!
Concierge
-
Amanda Hollinger
Sr. Wine Concierge
-
Taylor Kirley
Member Experience Manager
-
Kevin Selwa
Sr. Outbound Sales Concierge
-
Jake Kestly
Amanda Hollinger
Sr. Wine Concierge
What's your favorite unique wine pairing?
Crisp white wine and street tacos is a combination I will stand by forever.
What's your favorite Bright Cellars fun fact?
I love the fact that our most repurchased wine is the Burrasca Aglianico, which is a varietal I'd never even tried before working here!
Taylor Kirley
Member Experience Manager
What's your favorite wine quote?
"Coffee keeps me busy until it's acceptable to drink wine"
Where is your ideal place to drink a glass of wine?
In front of the fireplace, with a few close friends!
Kevin Selwa
Sr. Outbound Sales Concierge
What's the best thing about working for a startup?
I love being able to explore different opportunities and responsibilities in the office while following my professional passions.
What's your favorite wine quote?
"I know a fair amount about fine food and drink *smells glass of wine* this is a white." - Michael Scott
Jake Kestly
What's your favorite thing about Milwaukee?
I love the up-and-coming arts and entertainment scene, our numerous craft breweries, sports teams, and the overall look and feel of the city. It's unlike anywhere else.
What's your favorite wine quote?
Filmmaker and winemaker Francis Ford Coppola says, “The two professions [wine and filmmaking] are almost the same. Each depends on source material and takes a lot of time to perfect. The big difference is that today's winemakers still worry about quality."
-
James Hoffman
-
Kyle Smith
Wine Concierge
-
Erin Valusek
Wine Concierge
-
Karis Kontilis
Wine Concierge
James Hoffman
What's your favorite thing about Milwaukee?
Lake Michigan. I was interviewed on the local news when I was 5, and they asked me what I thought about the lake. I responded, "It's so big a whale could fit in it." And I stand by that to this day!
Where is your ideal place to drink a glass of wine?
At a picnic. There's something about opening a bottle outside and the little extra effort it takes to bring it along that enhances the whole experience.
Kyle Smith
Wine Concierge
What's the best thing about working for a startup?
You'll never feel like Peter in Office Space working for a startup!
Where is your ideal place to drink a glass of wine?
Sitting on an Adirondack chair with my feet up and a view of the lake!
Erin Valusek
Wine Concierge
What's the best thing about working for a startup?
Working for a startup is great because I get to have the experience of watching a company grow and develop.
Where is your ideal place to drink a glass of wine?
Relaxing in front of the TV after a long day, enjoying all my guilty pleasure shows.
Karis Kontilis
Wine Concierge
What's the best thing about working for a startup?
I'm loving the startup life because the focus on teamwork within the office is collaborative, not competitive, which is totally different from my experiences in a traditional corporate environment.
What's your favorite unique wine pairing?
Do rosé gummy bears and champagne jelly beans count?
-
Kate James
-
Isabella Velazquez-Booker
Kate James
What is your favorite thing about Milwaukee?
I studied and graduated with a degree in Art History, so one of my favorite things about MKE is the Art Museum. For a smaller city, they have such an impressive collection of art!
What is your unique wine pairing?
I love a great glass of a full bodied red with extra salty popcorn.
Isabella Velazquez-Booker
What's your favorite unique wine pairing?
Blue Cheese and a super sweet Moscato!
What's your favorite custom Bright Cellars wine?
Our Jetbird Petit Verdot is delicious, I could drink it with a meal or alone and it's perfect.
Leadership
-
Richard Yau
CEO/Co-Founder
-
Joe Laurendi
CTO/Co-Founder
-
Gretel Bubnik
Wine Director
Richard Yau
CEO/Co-Founder
Richard graduated from MIT in 2010 and co-founded Bright Cellars in 2014. In between, he refined his entrepreneurship skills while helping NutraClick grow to $65M in revenue. During his time as Director of Business Development, he launched a subsidiary LLC where he secured over 200,000 subscriptions and drew $9M in revenue. When he's not pouring his soul into Bright Cellars, Richard loves to serenade his coworkers and play basketball.
Favorite wine quote:
Spilling your wine is the adult version of letting go of your balloon.
The best thing about working for a startup is:
Getting to work with smart, talented people who are also just great human beings. We're one in a million.
Joe Laurendi
CTO/Co-Founder
Joe graduated from MIT with a Masters in Computer Science. He was a TA for two algorithms classes and lead the organization of 6.470, an annual web programming competition. He prototyped a web-based securities trading platform at Broadway Technology, and after MIT he joined a social networking startup as an early employee. In his spare time, Joe loves to run and beat other Bright Cellars employees in foosball.
If I got to take a month long vacation I would go:
somewhere peaceful in the mountains -- a month in the Himalayas living amongst Buddhist monks would be perfect.
A unique wine pairing that is under-rated:
Wine and work.
Gretel Bubnik
Wine Director
Gretel is one of the few Bright Cellars team members who was born and raised in Milwaukee. She graduated from St. Norbert College and fell in love with wine during her semester abroad in Florence, Italy. When she's not putting her Sommelier Certification to good use while creating our newest wine brands, she's upholstering a piece of furniture, avoiding meat or searching for new vino to try!
Where is your ideal place to drink a glass of wine?
Home with my cat, Pesto, or at the office!
What's your favorite Bright Cellars memory?
Joe, our CTO, once sabered a Magnum bottle of Prosecco at the Bright Cellars Yankee Swap party, after two broken corkscrews and failed attempt with a pliers.
-
Hillary Higbee
Chief of Staff
-
Mark Cervellero
Vice President, National Sales
Hillary Higbee
Chief of Staff
Hillary grew up in Appleton, WI and is a graduate from the University of Wisconsin-Eau Claire. When she moved to Milwaukee in 2013, she never thought her dream job of sipping wine while surrounded by puppies would become a reality. Enter Bright Cellars, in 2016. When she's not at the office, Hillary enjoys relaxing on patios, perusing local thrift shops, and lounging with her dog, Vito.
Where is your ideal place to drink a glass of wine?
I once enjoyed a glass (plastic cup) of Champagne ($6 per bottle sparkling wine) on a plane en route to Fiji. The wine was pretty terrible, but the experience was unforgettable.
What's your favorite Bright Cellars fun fact?
Brian McClintic, Master Sommelier, once commented on an Instagram a few of us posted while studying for our Somm exams. My dining room table was in it. Still trying to stay humble despite the stardom.
Mark Cervellero
Vice President, National Sales
Mark joined Bright Cellars in March of 2018 as VP, National Sales. He’s responsible for delivering sales volume and distribution targets on our dynamic brand portfolio nationwide. Prior to Bright Cellars, Mark worked at Constellation Brands for 15+ years, holding a variety of senior roles. In addition to his unmatched sales skills, he’s a Certified Somm and is WSET Advanced Certified with Distinction! Mark and his wife Karen reside in Royersford, PA with their three children. When he’s not coaching our team on sales, Mark enjoys coaching youth soccer, ice hockey, and quality family time.
What's your favorite custom Bright Cellars wine?
Obscura Petite Sirah
What's your favorite wine quote?
"Life is short, buy more wine."
Engineering & Data Science
-
Diana Wu
Lead Frontend Engineer
-
Dave Faber
Lead Software Engineer
-
Ryan Gahart
Senior Software Engineer - Data Science
Diana Wu
Lead Frontend Engineer
Diana grew up in Kaohsiung, Taiwan. She attended National Cheng Chi University in Taipei, and Tong Ji University in Shanghai, where she majored in Finance. Diana found her enthusiasm for programming when she joined a student consultants training program in the NCCU computer center, which lead her to pursue computer science as a career. When she's not in the office, Diana loves to travel (she's visited 14 countries!) and enjoys experiencing new foods and new cultures.
What's the best thing about working for a startup?
Always being on top of new technology and using it to accomplish the tasks at hand. It's very likely to be given a task that you've never done before, and you have to solve the problem from scratch. I enjoy the process of being stuck at the beginning, to finally finishing a project at the end!
What's your favorite wine quote?
"I enjoy cooking with wine, sometimes I even put it in the food."
Dave Faber
Lead Software Engineer
Dave is a born and raised Milwaukeean who spent time in Australia and Madison before returning to his native MKE roots. He graduated from the University of Wisconsin-Madison with a Bachelor of Science in English and a Bachelor of Science in Computer Science, which he put to use at his internships with MilwaukeeJobs.com and PKWARE, Inc., before joining the Bright Cellars team. Dave loves spending time outdoors, cooking, and learning to play new instruments - particularly the mandolin - for his dog, Biscuit.
What's your favorite unique wine pairing?
Cinnamon Toast Crunch. Don't knock it till you've tried it.
What's your favorite Bright Cellars memory?
I was in the middle of doing my first assignment during my first week at Bright Cellars, and I got called in back because of an "important" meeting. It turned out to be a wine tasting.
Ryan Gahart
Senior Software Engineer - Data Science
Where is your ideal place to drink a glass of wine?
In front of a campfire.
What's your favorite Bright Cellars memory?
I first met the Dev. Team and a bunch of other Bright Cellars employees at the new office warming party. There was a bunch of wine and cheese to try.
-
Rob Maxwell
Lead Data Scientist
-
Tony DiPerna
Senior Software Engineer
Rob Maxwell
Lead Data Scientist
After years of working with data at tech companies in New York, Rob made the move to Milwaukee in 2019. He's adjusting to life in the Midwest by falling further in love with his hobbies of woodworking, electronics, travel and books.
What's your favorite thing about Milwaukee?
Milwaukee is a great combination of city and town- I can get around on public transport and walk to the grocery store, but yet there's never a wait and it's mad affordable.
What's your favorite Bright Cellars fun fact?
We have two caves in our office- only one of which is for wine
Tony DiPerna
Senior Software Engineer
Tony grew up calling Milwaukee home, so he’s no stranger to everything the city has to offer. He began his professional career working for a startup, explored the corporate world for a while, and eagerly found himself back in the startup scene when he joined Bright Cellars. When he’s not behind the screen at BC, Tony can be found training for powerlifting competitions, playing video and board games with friends, or checking out new restaurants throughout the city.
What's your favorite thing about Milwaukee?
My favorite thing about Milwaukee is the food scene. There are so many good local restaurants that serve food you couldn't get many other places.
What's your favorite unique wine pairing?
I enjoy any wine with cheese and a good meatball su
Marketing & Design
-
Courtney Hill
Product Development Manager
-
Meghan Cook
Creative Director
-
Lizzie Tenant
Brand Marketing Associate
Courtney Hill
Product Development Manager
Courtney graduated from Johnson & Wales University in Providence, Rhode Island. When she's not studying to become Wisconsin's next Certified Cheese Professional or Certified Sommelier, she's playing with her giant Neapolitan Mastiff, Flora, planning incredible vacations, or crafting up delicious charcuterie boards for our team.
What's your favorite thing about Milwaukee?
It has to be the food - particularly the cheese curds. On poutine, deep fried with a side of ranch, topping my bloody mary...I'm not picky.
What's your favorite unique wine pairing?
My favorite pairing of all time is a glass of Ruby Port with some Gorgonzola and fig jam. Absolute perfection!
Meghan Cook
Creative Director
Meghan graduated from the University of Wisconsin-Madison where she completed a degree in Graphic Design and Entrepreneurship. When she's not creating works-of-art at Bright Cellars, you can find Meghan reading a great new book, exploring the city or playing fetch with her cat, Potato.
What's your favorite thing about Milwaukee?
I love the culture and history here. I'm a big fan of old architecture and this city is rich with it.
Where is your ideal place to drink a glass of wine?
Surrounded by friends. The place isn't nearly as important as the people you're with.
Lizzie Tenant
Brand Marketing Associate
What's your favorite thing about Milwaukee?
I've been in love with Milwaukee my whole life. This city is full of warmth, antiquity and magic. The joy of walking out of work and into the Third Ward every day can't be beat!
What's your favorite unique wine pairing?
Spontaneity and good company. The only thing better than a glass of wine is an unexpected one.
Finance & Operations
-
Courtney Severson
Director of Operations
-
Kimberly Borsheim
Director of Finance
-
Marge Frey
Operations Coordinator
Courtney Severson
Director of Operations
Courtney grew up in Rochester, Minnesota and laughs when people complain about the snow and cold we experience in Milwaukee, Wisconsin. She attended the University of Wisconsin - Madison, where she majored in Marketing, Supply Chain, and Environmental studies. When she's not at Bright Cellars HQ or relaxing at home with a good book, Courtney is most likely enjoying the outdoors with her adorable rescue dog, Chance.
What's the best thing about working for a startup?
I worked here for two weeks and pitched the company to investors - there aren't many jobs that would let you do that! Every day is different and every decision matters.
Where is your ideal place to drink a glass of wine?
At home with a great meal and a great group of friends.
Kimberly Borsheim
Director of Finance
Kim attended Marquette University and quickly fell in love with the city of Milwaukee. She spent the summer of 2017 living in Manchester, England for her husband’s job, before starting her career with Bright Cellars. Kim previously spent eight years working in the Audit Practice of a Big 4 Public Accounting firm in Milwaukee, and became a Certified Health Coach! When she’s not crushing the finance game at Bright Cellars, Kim enjoys traveling, going to spin, crew and TRX classes, and checking out new MKE bars and restaurants.
What’s the best thing about working for a startup?
The people! I didn't know what to expect and quickly realized that my co-workers at Bright Cellars are highly motivated, extremely bright, and a very welcoming group of people.
What's your favorite Bright Cellars memory?
Realizing that there would be wine and cheese set out every Friday afternoon in the office!
Marge Frey
Operations Coordinator
What's your favorite wine quote?
Life is what happens between coffee and wine.
Where is your ideal place to drink a glass of wine?
Hanging out with friends, preferably outside on my front porch, but as long as I am surrounded by my favorite people, I’m happy!
Concierge
-
Amanda Hollinger
Sr. Wine Concierge
-
Taylor Kirley
Member Experience Manager
-
Kevin Selwa
Sr. Outbound Sales Concierge
Amanda Hollinger
Sr. Wine Concierge
What's your favorite unique wine pairing?
Crisp white wine and street tacos is a combination I will stand by forever.
What's your favorite Bright Cellars fun fact?
I love the fact that our most repurchased wine is the Burrasca Aglianico, which is a varietal I'd never even tried before working here!
Taylor Kirley
Member Experience Manager
What's your favorite wine quote?
"Coffee keeps me busy until it's acceptable to drink wine"
Where is your ideal place to drink a glass of wine?
In front of the fireplace, with a few close friends!
Kevin Selwa
Sr. Outbound Sales Concierge
What's the best thing about working for a startup?
I love being able to explore different opportunities and responsibilities in the office while following my professional passions.
What's your favorite wine quote?
"I know a fair amount about fine food and drink *smells glass of wine* this is a white." - Michael Scott
-
Jake Kestly
-
James Hoffman
-
Kyle Smith
Wine Concierge
Jake Kestly
What's your favorite thing about Milwaukee?
I love the up-and-coming arts and entertainment scene, our numerous craft breweries, sports teams, and the overall look and feel of the city. It's unlike anywhere else.
What's your favorite wine quote?
Filmmaker and winemaker Francis Ford Coppola says, “The two professions [wine and filmmaking] are almost the same. Each depends on source material and takes a lot of time to perfect. The big difference is that today's winemakers still worry about quality."
James Hoffman
What's your favorite thing about Milwaukee?
Lake Michigan. I was interviewed on the local news when I was 5, and they asked me what I thought about the lake. I responded, "It's so big a whale could fit in it." And I stand by that to this day!
Where is your ideal place to drink a glass of wine?
At a picnic. There's something about opening a bottle outside and the little extra effort it takes to bring it along that enhances the whole experience.
Kyle Smith
Wine Concierge
What's the best thing about working for a startup?
You'll never feel like Peter in Office Space working for a startup!
Where is your ideal place to drink a glass of wine?
Sitting on an Adirondack chair with my feet up and a view of the lake!
-
Erin Valusek
Wine Concierge
-
Karis Kontilis
Wine Concierge
-
Kate James
Erin Valusek
Wine Concierge
What's the best thing about working for a startup?
Working for a startup is great because I get to have the experience of watching a company grow and develop.
Where is your ideal place to drink a glass of wine?
Relaxing in front of the TV after a long day, enjoying all my guilty pleasure shows.
Karis Kontilis
Wine Concierge
What's the best thing about working for a startup?
I'm loving the startup life because the focus on teamwork within the office is collaborative, not competitive, which is totally different from my experiences in a traditional corporate environment.
What's your favorite unique wine pairing?
Do rosé gummy bears and champagne jelly beans count?
Kate James
What is your favorite thing about Milwaukee?
I studied and graduated with a degree in Art History, so one of my favorite things about MKE is the Art Museum. For a smaller city, they have such an impressive collection of art!
What is your unique wine pairing?
I love a great glass of a full bodied red with extra salty popcorn.
-
Isabella Velazquez-Booker
Isabella Velazquez-Booker
What's your favorite unique wine pairing?
Blue Cheese and a super sweet Moscato!
What's your favorite custom Bright Cellars wine?
Our Jetbird Petit Verdot is delicious, I could drink it with a meal or alone and it's perfect.
Richard Yau
CEO/Co-Founder
Richard graduated from MIT in 2010 and co-founded Bright Cellars in 2014. In between, he refined his entrepreneurship skills while helping NutraClick grow to $65M in revenue. During his time as Director of Business Development, he launched a subsidiary LLC where he secured over 200,000 subscriptions and drew $9M in revenue. When he's not pouring his soul into Bright Cellars, Richard loves to serenade his coworkers and play basketball.
Favorite wine quote:
Spilling your wine is the adult version of letting go of your balloon.
The best thing about working for a startup is:
Getting to work with smart, talented people who are also just great human beings. We're one in a million.
Joe Laurendi
CTO/Co-Founder
Joe graduated from MIT with a Masters in Computer Science. He was a TA for two algorithms classes and lead the organization of 6.470, an annual web programming competition. He prototyped a web-based securities trading platform at Broadway Technology, and after MIT he joined a social networking startup as an early employee. In his spare time, Joe loves to run and beat other Bright Cellars employees in foosball.
If I got to take a month long vacation I would go:
somewhere peaceful in the mountains -- a month in the Himalayas living amongst Buddhist monks would be perfect.
A unique wine pairing that is under-rated:
Wine and work.
Gretel Bubnik
Wine Director
Gretel is one of the few Bright Cellars team members who was born and raised in Milwaukee. She graduated from St. Norbert College and fell in love with wine during her semester abroad in Florence, Italy. When she's not putting her Sommelier Certification to good use while creating our newest wine brands, she's upholstering a piece of furniture, avoiding meat or searching for new vino to try!
Where is your ideal place to drink a glass of wine?
Home with my cat, Pesto, or at the office!
What's your favorite Bright Cellars memory?
Joe, our CTO, once sabered a Magnum bottle of Prosecco at the Bright Cellars Yankee Swap party, after two broken corkscrews and failed attempt with a pliers.
Hillary Higbee
Chief of Staff
Hillary grew up in Appleton, WI and is a graduate from the University of Wisconsin-Eau Claire. When she moved to Milwaukee in 2013, she never thought her dream job of sipping wine while surrounded by puppies would become a reality. Enter Bright Cellars, in 2016. When she's not at the office, Hillary enjoys relaxing on patios, perusing local thrift shops, and lounging with her dog, Vito.
Where is your ideal place to drink a glass of wine?
I once enjoyed a glass (plastic cup) of Champagne ($6 per bottle sparkling wine) on a plane en route to Fiji. The wine was pretty terrible, but the experience was unforgettable.
What's your favorite Bright Cellars fun fact?
Brian McClintic, Master Sommelier, once commented on an Instagram a few of us posted while studying for our Somm exams. My dining room table was in it. Still trying to stay humble despite the stardom.
Mark Cervellero
Vice President, National Sales
Mark joined Bright Cellars in March of 2018 as VP, National Sales. He’s responsible for delivering sales volume and distribution targets on our dynamic brand portfolio nationwide. Prior to Bright Cellars, Mark worked at Constellation Brands for 15+ years, holding a variety of senior roles. In addition to his unmatched sales skills, he’s a Certified Somm and is WSET Advanced Certified with Distinction! Mark and his wife Karen reside in Royersford, PA with their three children. When he’s not coaching our team on sales, Mark enjoys coaching youth soccer, ice hockey, and quality family time.
What's your favorite custom Bright Cellars wine?
Obscura Petite Sirah
What's your favorite wine quote?
"Life is short, buy more wine."
Diana Wu
Lead Frontend Engineer
Diana grew up in Kaohsiung, Taiwan. She attended National Cheng Chi University in Taipei, and Tong Ji University in Shanghai, where she majored in Finance. Diana found her enthusiasm for programming when she joined a student consultants training program in the NCCU computer center, which lead her to pursue computer science as a career. When she's not in the office, Diana loves to travel (she's visited 14 countries!) and enjoys experiencing new foods and new cultures.
What's the best thing about working for a startup?
Always being on top of new technology and using it to accomplish the tasks at hand. It's very likely to be given a task that you've never done before, and you have to solve the problem from scratch. I enjoy the process of being stuck at the beginning, to finally finishing a project at the end!
What's your favorite wine quote?
"I enjoy cooking with wine, sometimes I even put it in the food."
Dave Faber
Lead Software Engineer
Dave is a born and raised Milwaukeean who spent time in Australia and Madison before returning to his native MKE roots. He graduated from the University of Wisconsin-Madison with a Bachelor of Science in English and a Bachelor of Science in Computer Science, which he put to use at his internships with MilwaukeeJobs.com and PKWARE, Inc., before joining the Bright Cellars team. Dave loves spending time outdoors, cooking, and learning to play new instruments - particularly the mandolin - for his dog, Biscuit.
What's your favorite unique wine pairing?
Cinnamon Toast Crunch. Don't knock it till you've tried it.
What's your favorite Bright Cellars memory?
I was in the middle of doing my first assignment during my first week at Bright Cellars, and I got called in back because of an "important" meeting. It turned out to be a wine tasting.
Ryan Gahart
Senior Software Engineer - Data Science
Where is your ideal place to drink a glass of wine?
In front of a campfire.
What's your favorite Bright Cellars memory?
I first met the Dev. Team and a bunch of other Bright Cellars employees at the new office warming party. There was a bunch of wine and cheese to try.
Rob Maxwell
Lead Data Scientist
After years of working with data at tech companies in New York, Rob made the move to Milwaukee in 2019. He's adjusting to life in the Midwest by falling further in love with his hobbies of woodworking, electronics, travel and books.
What's your favorite thing about Milwaukee?
Milwaukee is a great combination of city and town- I can get around on public transport and walk to the grocery store, but yet there's never a wait and it's mad affordable.
What's your favorite Bright Cellars fun fact?
We have two caves in our office- only one of which is for wine
Tony DiPerna
Senior Software Engineer
Tony grew up calling Milwaukee home, so he’s no stranger to everything the city has to offer. He began his professional career working for a startup, explored the corporate world for a while, and eagerly found himself back in the startup scene when he joined Bright Cellars. When he’s not behind the screen at BC, Tony can be found training for powerlifting competitions, playing video and board games with friends, or checking out new restaurants throughout the city.
What's your favorite thing about Milwaukee?
My favorite thing about Milwaukee is the food scene. There are so many good local restaurants that serve food you couldn't get many other places.
What's your favorite unique wine pairing?
I enjoy any wine with cheese and a good meatball su
Courtney Hill
Product Development Manager
Courtney graduated from Johnson & Wales University in Providence, Rhode Island. When she's not studying to become Wisconsin's next Certified Cheese Professional or Certified Sommelier, she's playing with her giant Neapolitan Mastiff, Flora, planning incredible vacations, or crafting up delicious charcuterie boards for our team.
What's your favorite thing about Milwaukee?
It has to be the food - particularly the cheese curds. On poutine, deep fried with a side of ranch, topping my bloody mary...I'm not picky.
What's your favorite unique wine pairing?
My favorite pairing of all time is a glass of Ruby Port with some Gorgonzola and fig jam. Absolute perfection!
Meghan Cook
Creative Director
Meghan graduated from the University of Wisconsin-Madison where she completed a degree in Graphic Design and Entrepreneurship. When she's not creating works-of-art at Bright Cellars, you can find Meghan reading a great new book, exploring the city or playing fetch with her cat, Potato.
What's your favorite thing about Milwaukee?
I love the culture and history here. I'm a big fan of old architecture and this city is rich with it.
Where is your ideal place to drink a glass of wine?
Surrounded by friends. The place isn't nearly as important as the people you're with.
Lizzie Tenant
Brand Marketing Associate
What's your favorite thing about Milwaukee?
I've been in love with Milwaukee my whole life. This city is full of warmth, antiquity and magic. The joy of walking out of work and into the Third Ward every day can't be beat!
What's your favorite unique wine pairing?
Spontaneity and good company. The only thing better than a glass of wine is an unexpected one.
Courtney Severson
Director of Operations
Courtney grew up in Rochester, Minnesota and laughs when people complain about the snow and cold we experience in Milwaukee, Wisconsin. She attended the University of Wisconsin - Madison, where she majored in Marketing, Supply Chain, and Environmental studies. When she's not at Bright Cellars HQ or relaxing at home with a good book, Courtney is most likely enjoying the outdoors with her adorable rescue dog, Chance.
What's the best thing about working for a startup?
I worked here for two weeks and pitched the company to investors - there aren't many jobs that would let you do that! Every day is different and every decision matters.
Where is your ideal place to drink a glass of wine?
At home with a great meal and a great group of friends.
Kimberly Borsheim
Director of Finance
Kim attended Marquette University and quickly fell in love with the city of Milwaukee. She spent the summer of 2017 living in Manchester, England for her husband’s job, before starting her career with Bright Cellars. Kim previously spent eight years working in the Audit Practice of a Big 4 Public Accounting firm in Milwaukee, and became a Certified Health Coach! When she’s not crushing the finance game at Bright Cellars, Kim enjoys traveling, going to spin, crew and TRX classes, and checking out new MKE bars and restaurants.
What’s the best thing about working for a startup?
The people! I didn't know what to expect and quickly realized that my co-workers at Bright Cellars are highly motivated, extremely bright, and a very welcoming group of people.
What's your favorite Bright Cellars memory?
Realizing that there would be wine and cheese set out every Friday afternoon in the office!
Marge Frey
Operations Coordinator
What's your favorite wine quote?
Life is what happens between coffee and wine.
Where is your ideal place to drink a glass of wine?
Hanging out with friends, preferably outside on my front porch, but as long as I am surrounded by my favorite people, I’m happy!
Amanda Hollinger
Sr. Wine Concierge
What's your favorite unique wine pairing?
Crisp white wine and street tacos is a combination I will stand by forever.
What's your favorite Bright Cellars fun fact?
I love the fact that our most repurchased wine is the Burrasca Aglianico, which is a varietal I'd never even tried before working here!
Taylor Kirley
Member Experience Manager
What's your favorite wine quote?
"Coffee keeps me busy until it's acceptable to drink wine"
Where is your ideal place to drink a glass of wine?
In front of the fireplace, with a few close friends!
Kevin Selwa
Sr. Outbound Sales Concierge
What's the best thing about working for a startup?
I love being able to explore different opportunities and responsibilities in the office while following my professional passions.
What's your favorite wine quote?
"I know a fair amount about fine food and drink *smells glass of wine* this is a white." - Michael Scott
Jake Kestly
What's your favorite thing about Milwaukee?
I love the up-and-coming arts and entertainment scene, our numerous craft breweries, sports teams, and the overall look and feel of the city. It's unlike anywhere else.
What's your favorite wine quote?
Filmmaker and winemaker Francis Ford Coppola says, “The two professions [wine and filmmaking] are almost the same. Each depends on source material and takes a lot of time to perfect. The big difference is that today's winemakers still worry about quality."
James Hoffman
What's your favorite thing about Milwaukee?
Lake Michigan. I was interviewed on the local news when I was 5, and they asked me what I thought about the lake. I responded, "It's so big a whale could fit in it." And I stand by that to this day!
Where is your ideal place to drink a glass of wine?
At a picnic. There's something about opening a bottle outside and the little extra effort it takes to bring it along that enhances the whole experience.
Kyle Smith
Wine Concierge
What's the best thing about working for a startup?
You'll never feel like Peter in Office Space working for a startup!
Where is your ideal place to drink a glass of wine?
Sitting on an Adirondack chair with my feet up and a view of the lake!
Erin Valusek
Wine Concierge
What's the best thing about working for a startup?
Working for a startup is great because I get to have the experience of watching a company grow and develop.
Where is your ideal place to drink a glass of wine?
Relaxing in front of the TV after a long day, enjoying all my guilty pleasure shows.
Karis Kontilis
Wine Concierge
What's the best thing about working for a startup?
I'm loving the startup life because the focus on teamwork within the office is collaborative, not competitive, which is totally different from my experiences in a traditional corporate environment.
What's your favorite unique wine pairing?
Do rosé gummy bears and champagne jelly beans count?
Kate James
What is your favorite thing about Milwaukee?
I studied and graduated with a degree in Art History, so one of my favorite things about MKE is the Art Museum. For a smaller city, they have such an impressive collection of art!
What is your unique wine pairing?
I love a great glass of a full bodied red with extra salty popcorn.
Isabella Velazquez-Booker
What's your favorite unique wine pairing?
Blue Cheese and a super sweet Moscato!
What's your favorite custom Bright Cellars wine?
Our Jetbird Petit Verdot is delicious, I could drink it with a meal or alone and it's perfect.
Leadership
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Richard Yau
CEO/Co-Founder
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Joe Laurendi
CTO/Co-Founder
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Gretel Bubnik
Wine Director
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Hillary Higbee
Chief of Staff
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Mark Cervellero
Vice President, National Sales
Engineering & Data Science
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Diana Wu
Lead Frontend Engineer
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Dave Faber
Lead Software Engineer
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Ryan Gahart
Senior Software Engineer - Data Science
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Rob Maxwell
Lead Data Scientist
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Tony DiPerna
Senior Software Engineer
Marketing & Design
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Courtney Hill
Product Development Manager
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Meghan Cook
Creative Director
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Lizzie Tenant
Brand Marketing Associate
Finance & Operations
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Courtney Severson
Director of Operations
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Kimberly Borsheim
Director of Finance
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Marge Frey
Operations Coordinator
Concierge
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Amanda Hollinger
Sr. Wine Concierge
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Taylor Kirley
Member Experience Manager
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Kevin Selwa
Sr. Outbound Sales Concierge
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Jake Kestly
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James Hoffman
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Kyle Smith
Wine Concierge
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Erin Valusek
Wine Concierge
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Karis Kontilis
Wine Concierge
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Kate James
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Isabella Velazquez-Booker