Is Your Wine Word Insecurity Showing?

Wine terms to know your for your next dinner party

Imagine – you’re about to order a glass of wine, but there’s just one problem. You have zero idea how to pronounce it. 

What do you do? Do you put on your big person pants and pray to the wine gods you don’t butcher it? Or do you simply pick something else on the menu (with less accents and jumbled consonants?) 

Perhaps you don’t feel the embarrassment that may come with mispronouncing wine words. Perhaps you let fear of getting a wine word wrong affect your choice of wine. 

Whether you’re brazenly committing with confidence or completely avoiding wine words altogether, we’re here to help you say it right. Whatever “it” is. 

We asked our Bright Cellars’ community, “Does mispronouncing wine words intimidate you?” and here are the results.


  • 45.6% of respondents said, “Sometimes, but I’m fairly confident in my wine knowledge.”
  • 39% of respondents said “Nope, I’d rather drink it than pronounce it anyway.”
  • 9.5% of respondents admitted “Yes, if I can’t say it, I won’t order it.”
  • 6% of respondents said, “There’s a wrong way?”

We also asked our Bright Cellars Instagram community and got similar responses!

Wow, we’re so proud of you guys! Turns out you guys are pretty confident in your ability to pronounce even the toughest of wine words. Or, better yet, you’re not embarrassed to get them wrong. That’s pretty much the point of Bright Cellars – we’re democratizing the wine world one box at a time and making wine accessible to everyone. You don’t need fancy glasses, certifications, or a supertaster palate to enjoy wine. You just need wine! 

If you are part of the percentage that’s looking to brush up on your wine words, we’re always happy to help. Learning is always a win in our book! Check out our blog post on how to say the most commonly mispronounced words and wine phrases


Missed out on this survey and want to get in on the next? Subscribe to our daily newsletter, Glass Half Full. It’s chock-full of wine education, wine and food pairing tips, cocktail recipes, and wine word pronunciations. 

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Bright Cellars

Our staff is full of passionate wine lovers. With our amazing sommeliers at the helm, we’ve been schooled on all things wine. We came together to write this article, in hopes of spreading a little wine-ducation with you.

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