What is the most popular kind of wine?

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Which wine style will come out on top?

We asked the age old question. What’s your favorite style of wine – sparkling, white, red, or rosé?

When we asked the Bright Cellars team, we expected a resounding “red,” balanced with a small percentage of “white”. However, we were surprised at the amount of “sparkling” votes that were tossed into the ring. Sparkling wine is surprisingly versatile and easy to pair with food, so it makes sense to have a bottle on hand. Oh, and we’ve got some exciting news for you sparkling fans out there! We now offer sparkling as a premium option, so you can order a bottle or two separate from your monthly order.

Now it’s time for the good stuff. Drumroll, please?


Here are the results for the #1 favorite style of wine, according to our readers: 

  • 4.6% of respondents said their favorite style of wine is rosé. 
  • 9.6% of respondents chose sparkling. 
  • 17.4% of respondents said they prefer white. 
  • 68.4% of respondents said their favorite kind of wine is red. 

The classic red comes out on top! Whether we’re talking Merlot, Cab or Malbec, people love a good glass of red. If you’re new to the world of wine, red wine is a great place to start. If you’re a hardcore red wine drinker, maybe it’s time to venture outside your comfort zone and explore the world of white wine.

We also asked our Bright Cellars Instagram community. Here are a few of our favorite responses:

  • I can’t choose a favorite!
  • All of the above ????????????
  • I used to only like red, but after learning more about my taste from Bright Cellars, it’s hard to pick one!

We love hearing from all of you, and we’re so happy to hear Bright Cellars is helping people hone their palates, one box at a time.

Here’s the deal – you like what you like, and we respect that. The beauty of Bright Cellars is that our advanced algorithm continues to select wines you’re likely to love. On the flip side, our algorithm knows your taste, so if you’re looking to mix it up and try something new, we’ve also got you covered.

To explore a new kind of wine, just reach out to our Wine Concierge Team at concierge@brightcellars.com or give them a call at (844) 223-5527, and they’ll happily spice things up. Not a Bright Cellars’ member? Take our quiz to learn more about your favorite style of wine… the results may surprise you!


No matter your wine of choice, may your heart (and your glass) always be full!

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Bright Cellars

Our staff is full of passionate wine lovers. With our amazing sommeliers at the helm, we’ve been schooled on all things wine. We came together to write this article, in hopes of spreading a little wine-ducation with you.

  1. Not sure my first comment was sent, so-
    First, thanks for your daily dose of wine information. It is most appreciated. Second. Question: in a two-person family where there is only one wine drinker, Pinot Noir being the choice, how and where do you best store the contents of an open bottle and how long can you expect the wine to remain drinkable? Thsnks.

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