Wine and Super Bowl Snack Pairings

Pairing Wine & Super Bowl Snacks 

The Super Bowl is almost upon us, and no matter who you’re cheering for, wine always wins. You’re always welcome on the Bright Cellars bandwagon!  

The big game looks a little different this year, but that doesn’t mean you can’t go all out with Super Bowl snacks and appetizers. 

The secret to a successful spread? Stock up on the right wines to complement your snacks. 

Hit the tailgating lot (or the couch) with these Super Bowl snacks and wine pairings.

Unsure which style of wine you like? Take our quick wine quiz, and get matched with wine you’ll love based on your taste preferences!


Super Bowl Sunday wouldn’t feel right without the ‘za. If you’re ordering a large pepperoni, choose a medium- to full-bodied red wine like Sangiovese, Nero d’Avola, or Cabernet Franc. With bright fruit flavors, a hint of spice, and medium tannins, these reds all pair well with both tomato sauce and red meat.

Cheese pizza tends to pair better with a medium-bodied red like Barbera – a popular Italian wine with notes of tart cherry and dried herbs. 

If you like to get adventurous with your toppings, check out our guide to pairing pizza with wine! 


The world of wings is vast – traditional BBQ, buffalo, dry rub, honey BBQ sriracha. So many wings, so little wine. 

Pair hot wings with something slightly sweet and aromatic like Gewürztraminer. An off-dry Riesling will also do the trick! For spicy food in general, you’ll want a slightly sweet, low-ABV wine.

Smoky wings pair well with a peppery, jammy wine like Grenache or Zinfandel, while honey BBQ wings with a fruit-forward red like Pinot Noir.

For all the seasonings and sauces under the sun, check out our Wine and Wings guide

Mozzarella Sticks 

Crispy, fried foods like mozz sticks just beg to be paired with sparkling wine. The bubbles cut through the fat, plus sparkling wine is great for celebrations. 

Try a glass of our Stigma Sparkling Wine! This aromatic sparkling wine has flavor notes of white peach, lychee, citrus blossom, and honey. 

Jalapeño Poppers

Another game day classic, spicy jalapeño poppers pair well with sparkling wine. We’re not just pairing these together because you can pop ‘em both… the slight fizz in the bubbly will balance out the spice. 

Pigs in a Blanket

Our Midwest is showing. If you’ve never experienced the buttery smoky goodness that is pigs in a blanket, now’s the time. 

This Midwestern delicacy is the perfect finger food – hot dogs wrapped in breading. Enjoy pigs in a blanket with a semi-sweet Riesling or Gruner Vetliner

May we suggest our Jumble Sale Riesling? It’s a medium-sweet style Riesling with floral, tropical notes followed by apple and lime on the palate. 

If you like dipping them in ketchup, try a Rosé. The minerality willcontrast nicely against the savory/umami flavors enhance the meat flavors, the acidity will cut through the richness fat of the bread, and the hint of fruitiness will complement pair well with the ketchup. 


This low-maintenance game day appetizer only requires a trip to the grocery store, but it’s a Mediterranean tasting experience. 

Dig in with naan, bagel crisps, or falafel, or take the healthier route with veggies like carrots and celery. 

We hate to make things complicated, but not all hummus is created equal. 

If you’re going with classic hummus, pair this Mediterranean dip with it’s Grecian counterpart, Assyrtiko. Assyrtiko is a crisp, acidic white wine from Santorini. A fresh white like Assyrtiko will soften the garlic flavors in the hummus and contrast the creaminess.

Red bell pepper hummus would be better suited with an earthy red like Pinot Noir or Cabernet Franc.

Spicy hummus pairs best with dry, aromatic white wines like Gewurztraminer or Riesling.

Charcuterie board 

We love a good charcuterie board. Meat and cheese plates are a great way to add some elegance to the chaos that is American football watching. 

If you’d like to go the red route, pick a Cabernet Sauvignon, Merlot, Pinot Noir, or Syrah. For white wines, pick a Riesling, Sauvignon Blanc, Pinot Grigio, or Chardonnay.

Learn how to make a show-stopping charcuterie board in just three easy steps! 


Hand anyone a bag of popcorn during gametime, and they will go to town. If you’re a classic butter kind of popcorn person, grab a glass of Chardonnay to wash it down. 

Spinach and Artichoke dip

To cut through the creaminess, go for something very dry with high acidity and limited oak. We recommend Sauvignon Blanc, but you could also go the bubbly route – a dry “Brut” sparkling wine. 


For regular potato chips, sparkling wine will cut through the salt and fat. BBQ or cheddar chips pair better with the earthy flavors in Pinot Noir. Sour cream and onion chips need a creamy Chardonnay. 

We’ve actually put together an entire guide on how to pair wine and potato chips. 

Chocolate Chip Cookies

For something on the sweeter side, pair a classic chocolate chip cookie with a fruit-forward red like Shiraz or go all out with a sweet dessert wine like tawny port.

Our Bushtelly Shiraz is a crowd favorite, much like the chocolate chip cookie. This bold Australian red wine has flavor notes of raspberry, plum, blackberry, and campfire smoke which will balance out the ooey goey chocolatey goodness perfectly. 

In Vino Finito 

No matter what you’re munching on this Super Bowl Sunday, stay safe and may the best wine win! 

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Bright Cellars

Our staff is full of passionate wine lovers. With our amazing sommeliers at the helm, we’ve been schooled on all things wine. We came together to write this article, in hopes of spreading a little wine-ducation with you.

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