Personalized wine exploration

Personalized wine exploration

Wines tailored to your taste,
delivered to your door.

Get Started

Get your first 6 bottles for $55 ($155+ value)

Join the Bright Cellars Wine Club

Your first 6 bottles for just $55

Discover wines customized to your unique palate, delivered to you.

Get Started

How it works


Join the club

Take the quiz and we’ll match you with wine based on your preferences.


Discover new wine

Try your matches and rate them so we can get to know your wine tastes.


Sip back & relax

Enjoy your first 6 bottles for $55, delivered to your door.

Your wine, your way

After answering some fun questions to learn your palate, you can choose the box size that’s right for you.


4 Bottles

$102 $45

Plus $30 off future purchases

Plus $10 shipping


6 Bottles

$155 $55

Plus $75 off future purchases

FREE shipping

Best Value

12 Bottles

$306 $110

Plus $150 off future purchases

FREE shipping

Explore with confidence

If you don’t like one of the wines you’re matched with, you can swap at checkout. If you don’t like a bottle you’re sent, call your Wine Concierge and they’ll replace it.

What's In The Box

Discover your perfect wine matches

  • 6 bottles of wine
  • Wine cards to read, collect, and learn about each bottle
  • Your first box includes wine stickers for sharing, celebrating, and having fun as you sip
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600,000+ 5-star ratings

Hear it from our happy sippers

I'm so happy we joined! Bright Cellars takes the guesswork out of finding and buying the wines we enjoy. The customer service is top notch and the wine offerings and varied and enjoyable.

- Susan S.

Verified Customer

Encourages me to discover new wines I love, amazing customer service, and even the box is 🔥!

- Sarah A.

Verified Customer

We have been able to try some excellent wines that I may not have otherwise ever come across. There are also some great member-only deals offered pretty regularly. I can't wait to get my next shipment.

- Peter B.

Verified Customer

Great wine at a great price! I've loved learning more about wine that I like through Bright Cellars fun wine matching process.

- Alexis L.

Verified Customer

Bright Cellars is a dream. Getting the boxes is such a treat to myself to be able to try fun new wines that I might not otherwise grab off the shelf.

- Carlie M.

Verified Customer

Perks of being a member

Your delight is guaranteed

We have 80+ wines to match you with the ones you’ll love most. Sip back and relax. You can skip or pause your box anytime.

Access to wine concierge

Have a question, want to update your box, or just want a wine pairing for what you’re currently sipping? Our team is here to help!

Exclusive offers & rewards

Earn loyalty rewards as you sip. Members enjoy 20% off in the wine shop. Plus, get early access to specially curated bundles.

Your perfect pour awaits

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Frequently Asked Questions

How should I store my wine?

A few key rules to ideal storage conditions include:

  1. Store your wine bottles horizontally
  2. Store your wine bottles out of direct sunlight
  3. Store your wines in a cool, dry place (bonus points to matching the type of wine to a specific temp!)
Should I age my wines before drinking?

Our wines are designed to be drunk 'young,' meaning they are designed to be enjoyed within a year or two. While they won't go bad, the majority of all wines produced (not just ours!) are actually not intended to age for long periods of time. Those that are meant for aging need certain levels of acidity, tannins, bold flavors, etc. to mature in a way that tastes good years or decades down the line. Our wines tend to be vintages within the last few years, with the occasional rare exception. Please contact our Wine Concierge Team if you're interested in our premium offerings.

What if I don't love the taste of the wines I receive?

No problem! We have a Delight Guarantee. In the event you are not satisfied with a bottle in your subscription order, please reach out to the Concierge team. We are happy to add reward points to your account to make up for anything that you might have found unsatisfactory. Please note, there is a maximum of 1 complimentary bonus bottle per order.

What if I can't be home to sign for delivery?

Don't worry about being home to sign! Your wines can be delivered to any one of 20,000 locations across the U.S. (FedEx + Walgreens) for you to pick up at your convenience.

How do S.I.P. Rewards work?

Drink wine, share the love, and earn points as you sip. Our S.I.P. Rewards Program allows you to earn as you go — for everything from trying new wine to rating, reviewing, following, and celebrating milestones with us.

Earn 1 point per $1 spent. You'll even earn 25 points right off the bat just for becoming an S.I.P. Rewards member!

Other ways to earn:

  1. 50 points on every 3rd subscription purchase.
  2. 10 points for following us on Instagram, TikTok, Facebook, or Twitter.
  3. 10 points for joining our Facebook group
  4. 40 points when you leave a wine review. You can review up to 10 wines per month.
  5. 200 points on your birthday.
  6. 200 points on your Bright Cellars anniversary.

Need more information? Learn more about our rewards program and start earning today.

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