Our Story

Bright Cellars started with a simple idea: ‘Finding wine you love shouldn’t be this hard.’

600,000+ 5-star wine ratings later, the proof is in the pairing. What started with an algorithm that matches people to the wine they’ll love has become a coalition of people passionate about breaking down the barriers that make wine exclusive and difficult to understand. We’ve brought sommeliers, software engineers, and normal people together to the same table to create the wine we want to see in the world — and we want you to join us.

We Believe

• All people can be ‘wine people.’


• Wine rules are meant to be broken.


• If it can hold wine, it’s a wine glass.


• Wine is meant to be poured, not stored.


• You’ve got good taste. We’ll prove it.