There's no right way to drink wine

But there is the bright way. We're pushing back on traditional wine culture. Want to join us? Take our two-minute wine quiz to get started.

Ready to try wine, your way?

New Member Discount

Try 6 bottles for just $70

Here's how it works: Take the wine quiz, and our algorithm will determine your best matches based on your unique wine taste profile.

Take the Quiz

Membership 101


Take our 2-minute wine taste quiz

You've got good taste. Take our quiz (it's fun, we promise), and we'll match you to wines you'll love — then we'll send them to you.


Try your matches, and start rating

Now comes the fun part — trying your wine. Once you try them, rate them so we can better get to know your wine tastes with each box.


Enjoy the perks of membership

Members enjoy 15% off in the wine shop, plus loyalty rewards with each bottle, and early access to specially curated bundles.

Perks of being a member

Your wine, your way

The grocery aisle is scary. Bright Cellars makes it easy to find wine you'll love from around the world. Improve your matches each month by rating your wines, and letting us know which ones you enjoy most.


Exclusive offers and rewards

Members receive 15% off curated wine bundles in our wine shop (perfect for special occasions and stocking up on favorites). Members can also enroll in our S.I.P. Rewards Program to earn rewards toward future wine as they sip.


Learn as you sip

Wine should be easy for everyone to understand. Every bottle comes with a wine card that explains — never wine-splains — where it’s from, what tasting notes to expect, and what you should pair with it.


Access to a wine concierge

Our Wine Concierge team loves to help. Have a question, want to update your subscription, or even just want a wine pairing for what you're currently sipping? Call, email, or chat with them live!


Your delight is guaranteed

If you don't like one of the wines you're matched with, you can swap it at checkout. If you don't like a bottle you're sent, call your Wine Concierge and they'll replace it.


What to expect

How many bottles come in my box?

You can choose to get your wine delivered in 4-, 6-, or 12-bottle boxes. 6- and 12-bottle boxes include free shipping.

How often will I get my wines delivered?

Once you sign up, you can adjust the frequency of your shipments in your account settings or by contacting your Wine Concierge at any time.

Can I personalize my subscription?

You can skip or pause anytime, change your order frequency, or adjust the number of bottles you get each month in your account settings.

Ready to give it a try?